Whole Earth
- Social Media
CLIENT
Whole Earth
SERVICES
FILM
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MOTION DESIGN
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SOUND DESIGN
YEAR
2021
selected case
THE CORE
Social media campaign for Whole Earth's peanut butter.
THE CONCEPT
We were tasked with producing three striking videos to increase the brand awareness of Whole Earth. These social media videos were intended to have a natural feel that aligns with the product's natural character. No exaggerated elite athletes as actors, but rather ordinary people, whom you wouldn't normally consider capable of exceptional athletic performances. This way, we could show that after eating a sandwich with Whole Earth peanut butter, you get an unparalleled energy boost.The use of drone shots contributes to achieving the intended natural feel. The transition from wide to extremely wide ensures that the viewer is surprised, playfully showcasing the exceptional condition of the main characters in the video.The natural look is further underscored by the design, color grading, and the use of music and sound effects.
FILM
MOTION DESIGN
SOUND DESIGN
Pure. Natural. Energy.
We teamed up with the creative minds at Lemon Scented Tea to strip things back to the essentials. The concept? It’s all about the raw fuel you get from peanuts. Nothing more, nothing less.
This campaign is built for the movers, the shakers, and the active outdoor tribe. Through a series of high-impact social videos, we’re spotlighting three epic outdoor achievements. It’s a playful, high-energy nod to the health-conscious thrill-seekers who want to keep their performance—and their fuel—as real as possible. The vibe: Raw power, epic visuals, and 100% natural energy.
CAMPAIGN PHOTOGRAPHY
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