Revontium™ proves that heavy industry doesn’t need a heavy footprint. Traditionally, high-end XRF analysis meant massive floor-standing units, complex cooling infrastructure, and sky-high running costs.
Malvern Panalytical changed the game.
We were challenged to introduce the world’s first compact spectrometer that refuses to compromise. No water cooling. Minimal waste. Just raw performance in a tabletop form factor.
Our vision was to balance the elegance of the design with the brute force of the analytics; positioning Revontium not just as a tool, but as a sustainable powerhouse for the modern lab. A 4kW beast, disguised as a desktop device. Precision, condensed.
To capture the true versatility of Revontium, we couldn't rely on just one medium. We combined high-end studio filming with 3D motion and Generative A.I. layers.
This hybrid approach allowed us to break open the machine; filming the sleek exterior while using motion graphics to visualize the complex sample analysis happening within.
We used AI to generate organic, elemental textures that contrast with the hardware’s rigid lines.
The result is a seamless transition between the physical and the digital. A technical production for a technical product, executed with a clean, cinematic eye.
For the launch campaign, we needed to stop the scroll. We translated complex elemental analysis into a series of punchy, rhythmic 12-second cuts.
Optimized for LinkedIn and digital billboards, these assets don't explain.. they demonstrate.
Fast movement, sharp transitions, and a sound design that emphasizes the speed of the machine. Science has never looked this fast.
Beyond motion, we built a library of high-resolution 3D renders for the brochure and product page.
We treated the machine like a piece of architecture, lighting the curves and materials to highlight its premium build quality.
From the robotic arm to the sample tray; every pixel is polished to reflect reliability and innovation.