MAD
- Brandmovie
CLIENT
MAD
SERVICES
FILM
+
MOTION
+
SOUND DESIGN
YEAR
2024
selected case
THE CORE
An ode to those
who dare
THE CONCEPT
What Moves You? It’s more than a question really, it’s a dare. What drives you to push beyond the norm? To defy expectations and create something that truly resonates? For us, motion is more than just what we create; it’s the force that shapes us, pushing us to break walls. It’s a visceral language that calls to us, pulling us forward and defining who we are.
Being Fools For Motion isn’t a flaw; it’s a strength. It’s about daring to move differently, challenging norms, and inspiring others to embrace the unexpected.So, what moves you? Step up, and embrace your MADNESS.
We are all about movement, the passion we share for motion. It’s an ode to those who dare to embrace their madness and forge their own path.
From splashing threes and crushing WODs to shredding decks and cars that make your heart race, it’s all about self-expression through motion.
For us, being a fool is a badge of honour. We’ve embraced our madness and turned it into our strength.
FILM
MOTION
SOUND DESIGN
Motion is what drives us all, right?
What's the one thing that gets you moving?
A pack of three, each bringing their own unstoppable skill. Eltjo breaks ankles with deadly dribbling, Zyno dominates the air with dunks and Achie is ice-cold from deep, hitting threes like it’s nothing.
Motion-driven, like us. They’re always in sync, pushing the game to new heights.
DUTCHMASTER DELIC
No brand movie is complete without its soundtrack. For this one, we partnered with Delic (Peter Blom), the mastermind known for pushing sound to its limits.
The music isn’t an accessory, it’s the heartbeat of every frame. Delic captured MAD’s spirit perfectly: bold, raw, and unapologetically different.
Also, we were looking for a voice with a specific sound. We found it in a London-based voice-over artist, one with an authentic, and raw quality, that matches the film’s intensity and amplifies our message.
The collaboration with these creative minds made total sense. It felt like a fusion of energy, passion, and defiance—perfectly MAD.
Ready to embrace your madness?
A gritty new aesthetic: MAD's bold green palette adds raw, visceral energy—one you can't ignore. Merch, from shirts and baseball caps to bomber jackets, is a key part of our rebranding. Watch out for 'em!
CAMPAIGN PHOTOGRAPHY
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