Artica
- Brandmovie
CLIENT
Artica
SERVICES
VIDEO
+
2D MOTION GRAPHICS
+
ART DIRECTION
YEAR
2023
selected case
THE CORE
Artica - Creative Agency uit het Oosten
THE CONCEPT
When you think of images like a tough grandma in an arcade hall and an astronaut waiting for the bus in the middle of a field in the middle of nowhere, what comes to mind? Exactly. A campaign from a Creative Agency, but not necessarily one from the East. And that's precisely why we got so excited about this idea. Shooting surreal images with a quirky twist that perfectly align with the new look of Artica. Creativity from the East is about taking action and getting things done, and this is something we could relate to as well.
Artica approached us "secretly" with the request for help in conceptualizing and producing a brand movie that showcases why they are the creative agency from the East. We enthusiastically seized the opportunity.The entire project became a beautiful co-creation where we worked long days, but with a fantastic result. Together with Artica, we handled the Art Direction, followed by our work on camera, lighting, direction, audio design, animation, and the final edit.
VIDEO
2D MOTION GRAPHICS
ART DIRECTION
To capture this "Creativity from the East," visuals were only half the battle. We wanted the brand movie to sound like the region too. We produced custom audio with voice-overs in various dialects, traveling across the Netherlands to prove a point: Artica might be rooted in the East, but their impact goes futher.
It’s about stripping away the pretense. No empty agency jargon, just a group of passionate people who dare to do things differently. Helping them translate that bold, down-to-earth identity into a motion language was a blast.
CAMPAIGN PHOTOGRAPHY
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