Our collaboration with ABB on the SAGA™ project goes beyond simply showcasing light switches and sockets – it's about sharing the story of ABB's visionary journey towards achieving NET-zero operations. ABB's SAGA™ is a true narrative of closing the circle through bio-circular materials and net-zero operations. As part of a broader campaign, we closely collaborated with ABB to produce several teasers, primarily disseminated through ABB's global social channels, and also campaign photography. The main video premiered during the official product launch in Porvoo.During a 3-day trip we drove towards Porvoo, Finland. This is a picturesque town where the Net-zero factory of ABB produces the SAGA™ product. About 75% of the SAGA™ products use bio-circular material.‍‍

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