Our collaboration with ABB on the SAGA™ project goes beyond showcasing light switches and sockets – it's about sharing the story of ABB's visionary journey towards achieving NET-zero operations. ABB's SAGA™ is a true narrative of closing the circle through bio-circular materials and net-zero operations. As part of a broader campaign, we closely collaborated with ABB to produce several teasers, primarily disseminated through ABB's global social channels, and also campaign photography.

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The main video premiered during the official product launch in Porvoo.

During a 3-day trip we drove towards Porvoo, Finland. This is a picturesque town where the Net-zero factory of ABB produces the SAGA™ product. About 75% of the SAGA™ products use bio-circular material.

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