Client
Grolsch

Grolsch

- Reveal video

Client

Grolsch

Year

April 18, 2023

What we did

FILM + DIRECTION

Revealvideo for the new crate from Grolsch

- Reveal video

2023
FILM + DIRECTION

Revealvideo for the new crate from Grolsch

It's Time for Grolsch! Grolsch is a brand that needs little introduction. This single word says it all. Our beer brand is grand in the region. However, nationally and even internationally, Grolsch has the allure of a global player, alongside allied brewers.

Character and style are the unique qualities that the brand carries with it.That's why there's always a beer that suits the moment, wherever it may be,with whomever it may be, in whatever form. Grolsch is timeless.

Everyone has memories of the Grolsch crate. It was, for example, on the back of your bike when you went cycling at dawn with your friends, you stacked them to create an illuminated Christmas tree, or used the crates to build a tank truck for the Zwarte Cross.

Grolsch now introduces a new crate and uses this moment to celebrate all those memories. In collaboration with Creative Agency from the East: Artica, we have produced a launch video.
A combination of images shot in our MAD film studio, where we projected customers' memories onto the old crate.

Our "not-so-new" crateCrafted from old crates. Made for new memories. That's what Grolsch's crate represents. In this video, we illustrate that the moments we share enhance the taste of a beer. The new, sustainable crate brings us together to create new memories.

The film was entirely shot in our studio, we transformed the white eggshell studio into a living room.

Next project
- Teaser

It's Time for Grolsch! Grolsch is a brand that needs little introduction. This single word says it all. Our beer brand is grand in the region. However, nationally and even internationally, Grolsch has the allure of a global player, alongside allied brewers.

Character and style are the unique qualities that the brand carries with it.That's why there's always a beer that suits the moment, wherever it may be,with whomever it may be, in whatever form. Grolsch is timeless.

Everyone has memories of the Grolsch crate. It was, for example, on the back of your bike when you went cycling at dawn with your friends, you stacked them to create an illuminated Christmas tree, or used the crates to build a tank truck for the Zwarte Cross.

Grolsch now introduces a new crate and uses this moment to celebrate all those memories. In collaboration with Creative Agency from the East: Artica, we have produced a launch video.
A combination of images shot in our MAD film studio, where we projected customers' memories onto the old crate.

Our "not-so-new" crateCrafted from old crates. Made for new memories. That's what Grolsch's crate represents. In this video, we illustrate that the moments we share enhance the taste of a beer. The new, sustainable crate brings us together to create new memories.

The film was entirely shot in our studio, we transformed the white eggshell studio into a living room.

Next project
Gelijkspel
- Teaser