When you think of images like a tough grandma in an arcade hall and an astronaut waiting for the bus in the middle of a field in the middle of nowhere, what comes to mind? Exactly. A campaign from a Creative Agency, but not necessarily one from the East. And that's precisely why we got so excited about this idea. Shooting surreal images with a quirky twist that perfectly align with the new look of Artica.
Creativity from the East is about taking action and getting things done, and this is something we could relate to as well. Artica approached us "secretly" with the request for help in conceptualizing and producing a brand movie that showcases why they are the creative agency from the East. We enthusiastically seized the opportunity.
The entire project became a beautiful co-creation where we worked long days, but with a fantastic result. Together with Artica, we handled the Art Direction, followed by our work on camera, lighting, direction, audio design, animation, and the final edit.
For the entire video, custom audio was produced with multiple voice-overs in different dialects. We traveled throughout the Netherlands to show and demonstrate that despite Artica being located in the East, they not only create beautiful things for brands in Twente but also beyond!
We are delighted that we could assist the Articans with a video that perfectly aligns with their new look and Brand Story. It certainly energizes us! Watch the Brand Movie above and also check out the visuals from the creative agency from the East at www.artica.nl.
Special thanks to Kasimir Szekeres, Annet Veerbeek, and, of course, Artica for the fantastic collaboration.