ABB
- SAGA
Client
ABB
Date
October 10, 2023
What we did
VIDEO + ART DIRECTION + PHOTOGRAPHY
Together with the team of ABB electrification we developed and produced diverse media assets to showcase their new product: "SAGA"
- SAGA
2023
VIDEO + ART DIRECTION + PHOTOGRAPHY
Together with the team of ABB electrification we developed and produced diverse media assets to showcase their new product: "SAGA"
Our collaboration with ABB on the SAGA™ project goes beyond simply showcasing light switches and sockets – it's about sharing the story of
ABB's visionary journey towards achieving NET-zero operations. ABB's SAGA™ is a true narrative of closing the circle through bio-circular
materials and net-zero operations. As part of a broader campaign, we closely collaborated with ABB to produce several teasers, primarily
disseminated through ABB's global social channels, and also campaign photography. The main video premiered during the official product
launch in Porvoo.
During a 3-day trip we drove towards Porvoo, Finland. This is a picturesque town where the Net-zero factory of ABB produces the SAGA™
product. About 75% of the SAGA™ products use bio-circular material.
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About ABB Electrification - Electrifying the world in a safe, smart and sustainable way, ABB Electrification is a global technology leader in
electrical distribution and management from source to socket. As the world’s demand for electricity grows, 50,000+ employees across 100
countries collaborate with customers and partners to transform how people connect, live and work.
Our collaboration with ABB on the SAGA™ project goes beyond simply showcasing light switches and sockets – it's about sharing the story of
ABB's visionary journey towards achieving NET-zero operations. ABB's SAGA™ is a true narrative of closing the circle through bio-circular
materials and net-zero operations. As part of a broader campaign, we closely collaborated with ABB to produce several teasers, primarily
disseminated through ABB's global social channels, and also campaign photography. The main video premiered during the official product
launch in Porvoo.
During a 3-day trip we drove towards Porvoo, Finland. This is a picturesque town where the Net-zero factory of ABB produces the SAGA™
product. About 75% of the SAGA™ products use bio-circular material.
ABB develops innovative products, solutions and digital technologies that enable energy efficiency and a low carbon society across all sectors.
By applying global scale with local expertise, ABB shapes and support global trends, deliver excellence for customers and power a sustainable
future for society.
More information: go.abb/electrification
✱ FOOLS
✱ FOOLS
✱ FOOLS
✱ FOOLS
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MALVERN PANALYTICAL
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