Commissioned by MarketingOost and in collaboration with the advertising agency Lemon Scented Tea, we produced several commercials to promote tourism in the eastern region of the Netherlands: "Overijssel". The campaign name is VisitOost and developed by Lemon Scented Tea (we collaborated earlier on several shorts for Whole Earth, which tasted for more).

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The commercials were broadcast on several national TV channels. The footage was shot in Twente and features, among other things, the castles Twickel in Delden and Singraven in Denekamp.

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The theme of the campaign is that Overijssel is un-Dutchly beautiful. You don't need to go abroad to visit a vineyard or castle. Come and enjoy a royal overnight stay on a Twente estate, discover the most charming high tea locations, or pamper yourself with Twente-style wellness. This is where you need to be! visitoost.nl/hiermoetjezijn.

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The tagline "Overijssel. Overheerlijk on-Nederlands" can be translated in; "Overijssel. Delightfully un-Dutch." the tagline suggests that Overijssel offers experiences and landscapes that are unexpectedly different from the typical Dutch experience, emphasizing its unique and delightful qualities.

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For a visit to a beautiful water-rich area, you don't need to go abroad, as you can find it in the Weerribben-Wieden National Park in Overijssel.

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Weerribben-Wieden is one of the most special areas in the Netherlands and the largest fenland area in Northwest Europe. Thanks to the hands of peat cutters and reed cutters, a unique landscape full of lakes, waterways, reed lands, swamp forests, and quaking bogs was created. Charming water villages, breathtaking unspoiled nature, canals, and waters make this area a perfect location for a holiday, weekend getaway, or day trip. There is plenty to experience all year round!

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Produced by MAD on behalf of MarketingOost and creative agency Lemon Scented Tea

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Looking for more TVC's we produced? Check out this link.