We were tasked with producing three striking videos to increase the brand awareness of Whole Earth.
These social media videos were intended to have a natural feel that aligns with the product's natural character.
No exaggerated elite athletes as actors, but rather ordinary people, whom you wouldn't normally consider capable of exceptional athletic performances.
This way, we could show that after eating a sandwich with Whole Earth peanut butter, you get an unparalleled energy boost.
The use of drone shots contributes to achieving the intended natural feel. The transition from wide to extremely wide ensures that the viewer is surprised, playfully showcasing the exceptional condition of the main characters in the video.
The natural look is further underscored by the design, color grading, and the use of music and sound effects.
NATURAL ELEMENTS - MUSIC AND SOUND DESIGN
The natural essence of the videos is further showcased in the music production, incorporating various acoustic and natural elements.
Additionally, the music and sound effects accentuate the humor in the story, adding a light-hearted touch to the overall narrative.