- Launch event - Terra 360




November 11, 2021

What we did


Reveal video of ABB's Terra 360, shot in our studio in Almelo and recreated in 3D

ABB is a technology leader driving the digital transformation of industries. Building on a tradition of over 130 years of innovation, ABB plays a leading role today in digital industries with four customer-focused global businesses: Electrification, Process Automation, Motion, and Robotics. The leading role in the digital field is based on the common digital ABB Ability™ platform.
ABB has operations in more than 100 countries, with approximately 105,000 employees.

ABB has asked us to produce several videos for the global launch event of the Terra 360: a high-power electric charging station capable of supplying power to four cars simultaneously and achieving short charging times.

The produced videos were used during the launch event, with the first video serving as a teaser to introduce the product to the audience. The other video has an informative character, with a voice-over highlighting the key features of the Terra 360.

ABB - Terra 360 - 3D Video

Conveying information through a realistically rendered animationIn addition to the unveiling of the Terra 360, it was essential to communicate the key features of the product.
For this purpose, we produced a 3D animation in a realistic style. With text animations and a voice-over, the viewer is taken through the story, and we succinctly convey the most important information in a brief and impactful manner.

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