ABB is a technology leader driving the digital transformation of industries. Building on a tradition of over 130 years of innovation, ABB currently plays a leading role in digital industries with four customer-focused global businesses: Electrification, Process Automation, Motion, and Robotics. Its leading position in the digital field is based on the shared digital ABB Ability™ platform. ABB has a presence in over 100 countries, with approximately 105,000 employees.
At the global launch event at CES in Las Vegas, the first product of ABB E-mobility for the consumer market was presented – the Terra Home. This car charger features personalized covers, advanced charging technology, and can be integrated into your Smart Home. For this event, we produced videos and photography to shape the "Home of Charging," including a launch video during the presentation and a benefits video highlighting the various options. The photography was used to serve the international press present at the event.
The goal of this video was to present the product in the most impactful way possible. The capabilities of the charger were highlighted through animation accompanied by a narrative voice-over. From interchangeable covers to managing your energy consumption, everything was perfectly coordinated.